Course Name

Influence and Persuasion

A Guide to Influencing Thoughts and Actions
  • Duration: 1 Day(s)
  • Date: On Request
  • Price: R2, 075.00 (excl. VAT)
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Course Introduction

This course is designed for individuals seeking to enhance their ability to influence and persuade others effectively in various contexts, such as the workplace, negotiations, or everyday interactions.

The training is ideal for professionals in leadership, sales, marketing, and anyone who aims to improve their interpersonal effectiveness.

By attending this course, participants will develop the skills to communicate more persuasively, understand the psychology of influence, and learn practical strategies to impact thoughts and actions positively.

Course Delivery Method

Our courses have flexible delivery options:

  • In-person classroom training at the Impactful training
    facilities

  • Virtual instructor-led training
  • Nationally: on-site at the client

Course Objectives

  • Understand the fundamental principles of influence and persuasion
  • Develop skills to communicate ideas and proposals more effectively
  • Learn techniques to build rapport and trust with diverse audiences
  • Acquire strategies to overcome resistance and handle objections
  • Apply ethical practices in influence and persuasion

Course Content

  • Module 1: Foundations of influence and persuasion
    • Understand the psychology of persuasion
    • The principles of influence (Robert Cialdini)
    • Ethical considerations in influence
  • Module 2: How effective communication increases your influence
    • Verbal and non-verbal communication skills
    • Craft persuasive messages – Make it tangible and easy to imagine
    • Communicate with confidence
  • Module 3: How to build rapport and trust
    • Techniques for establishing rapport
    • The role of empathy in persuasion
    • How to develop credibility and trust
  • Module 4: Strategies for positive interactions
    • Techniques for overcoming resistance
    • Use questions and listening skills to persuade
    • Get people to say “yes”
  • Module 5: Advanced persuasion techniques
    • Elements of persuasion: Personalisation, Emotional appeal, Sensory appeal, urgency
    • Storytelling as a persuasive tool
    • Four steps: Diagnose the pain, Differentiate your claims, Demonstrate the gain, and Deliver to the primal brain
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Get in touch

Contact the Impactful team if you need any assistance.
Email: impactful@lrmg.co.za
Tel: +27 87 941 5764

Course Introduction

This course is designed for individuals seeking to enhance their ability to influence and persuade others effectively in various contexts, such as the workplace, negotiations, or everyday interactions.

The training is ideal for professionals in leadership, sales, marketing, and anyone who aims to improve their interpersonal effectiveness.

By attending this course, participants will develop the skills to communicate more persuasively, understand the psychology of influence, and learn practical strategies to impact thoughts and actions positively.

Course Delivery Method

Our courses have flexible delivery options:

  • In-person classroom training at the Impactful training
    facilities

  • Virtual instructor-led training
  • Nationally: on-site at the client

Course Objectives

  • Understand the fundamental principles of influence and persuasion
  • Develop skills to communicate ideas and proposals more effectively
  • Learn techniques to build rapport and trust with diverse audiences
  • Acquire strategies to overcome resistance and handle objections
  • Apply ethical practices in influence and persuasion

Course Content

  • Module 1: Foundations of influence and persuasion
    • Understand the psychology of persuasion
    • The principles of influence (Robert Cialdini)
    • Ethical considerations in influence
  • Module 2: How effective communication increases your influence
    • Verbal and non-verbal communication skills
    • Craft persuasive messages – Make it tangible and easy to imagine
    • Communicate with confidence
  • Module 3: How to build rapport and trust
    • Techniques for establishing rapport
    • The role of empathy in persuasion
    • How to develop credibility and trust
  • Module 4: Strategies for positive interactions
    • Techniques for overcoming resistance
    • Use questions and listening skills to persuade
    • Get people to say “yes”
  • Module 5: Advanced persuasion techniques
    • Elements of persuasion: Personalisation, Emotional appeal, Sensory appeal, urgency
    • Storytelling as a persuasive tool
    • Four steps: Diagnose the pain, Differentiate your claims, Demonstrate the gain, and Deliver to the primal brain

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Get in touch

Contact the Impactful team if you need any assistance.

Email: impactful@lrmg.co.za
Tel: +27 87 941 5764

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